You will of course need to come up with packages that suit the system/chemicals you use. Ideas for packagesīelow are examples of different cleaning packages you could offer. All you need to do is present the customer with the different options, answer any questions and let them choose. Rather than just giving the customer a single price, offering different packages forces you to automatically quote on more expensive options like stain protector.
It’s also a really easy, low pressure way to up-sell your services. When I started offering different cleaning packages, straight away I started converting more quotes into jobs and my average ticket price also went up considerably. You can do the same thing with carpet cleaning and it works very well indeed. When you go to the car wash, you are offered different options to choose from, because different levels of service appeal to different types of customer.
#SQUARE PRIVACY CLEANER HOW TO#
How to increase your sales with cleaning packages The following method of pricing allows you to appeal to both value and luxury shoppers, while also converting some of the price shoppers into value shoppers by educating them. This type of customer often hires based on a recommendation from someone they trust. They want the best, whether it’s cars, clothes or home services like carpet cleaning. If you offer a range of price options they are quite likely to choose the most expensive one. Whether you charge £50 or £150 doesn’t really make that much difference to them. These are the customers who don’t really care what the price is and just want the job doing. You will actually put some customers off by going in too cheap – many people assume cheap pricing mean poor quality. Their main concern is getting their carpet cleaned by someone they can trust in their home to do the job properly with the right equipment, training and insurance. Customers have often heard about bad experiences with cheap carpet cleaners. Often, customers who have paid for good quality carpets (which are expensive) would rather pay more money for a reputable carpet cleaning company with the right training and equipment, than risk a cheaper carpet cleaner who may not know what they are doing. This might be because you have the correct training, better equipment, better reviews, a better method of cleaning etc. You will need to demonstrate why you are the best choice. Value shoppers are prepared to pay more to have the carpets cleaned, but are more concerned with the job and service they will receive in return. If you plan to start cheap and put your prices up later, be warned – it can be difficult to put your prices up by much without losing the customers you’ve already worked for. It’s difficult to make money in carpet cleaning by being cheap – there will always be someone cheaper! Plus, there is little loyalty from your customers – who are quite likely to shop around for the best price again next time they need a carpet cleaner. We recommend you avoid targeting this type of customer. They will often choose the cheapest price and worry about the quality of the work later. Price shoppers are mainly concerned with getting the lowest price possible. The are 3 main types of domestic carpet cleaning customer: 1.
The above are very much starting points, there are carpet cleaners who charge much more and much less. But bear in mind as a self-employed carpet cleaner you won’t be working all day every day, so this £250-£300 a day needs to pay for the times during the week when you are not getting paid – because you’re doing paperwork/quoting on jobs/marketing etc.
You should be aiming to earn at least £250-£300 per day. An average 3-piece suite will take you around 3.5 hours and we’d suggest a charge of at least £125 for a basic clean without stain protection.
#SQUARE PRIVACY CLEANER PROFESSIONAL#
How much should a professional carpet cleaner charge? As a starting point:įor domestic work, if you’re charging by the square metre (most common), £4.00 per square metre is not a bad starting point, with a minimum charge of around £75.
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